facebook ads management
data driven marketing decisions for the health of your studio
What You Get When You Work With Us
The Power of Facebook
Facebook Advertising offers a vast opportunity to get your business in front of tens of thousands of potential clients. As the largest social media platform with over 3 billion monthly users, it is a perfect place to promote your brand, your art, and advance your studio’s reach.
The power of Facebook lies in their extensive data collection. They are one of the largest data collectors on earth. And we get to tap into that data and target ads at a granular level.
You have a specific type of customer that you want to attract to your business. This is your target audience and we are experts at using the data that Facebook collects to create audiences for your ads. Then we use the data collected about your ads to refine and narrow those audiences to their most effective versions.
Let’s Break Down What’s Included
Expert Targeting
Through tailored market research, we understand how to target audiences in your region. With strategic ads designed in your studio’s voice, you'll book more sessions and grow like never before!
We use the analytics from each ad to refine your targeted audiences to zero in on the best, most effective targeting for your ad dollars.
Continuous Optimization
Monitoring and tweaking your campaigns for peak performance is vital. We analyze each ad's effectiveness to adjust strategies and maximize your ad spend.
Expertise in Photography Niche
We understand the unique challenges and opportunities within the photography industry, making our strategies bespoke and effective.
Creative Campaigns
Our campaigns reflect the beauty and uniqueness of your photography, engaging audiences and converting them into loyal customers.
Integration With Your Marketing Funnel
Audit of Ad Account & Setup
At the beginning we will go through your ad account and examine the audiences you currently have and how past campaigns have performed. It is also vital that your pixel is set up correctly and installed on your website. We will go through all of that to confirm it is all functioning properly.
Proprietary Brand Voice Creation
Ever notice how some brands feel like they’re speaking directly to you? That’s the magic of a strong brand voice — the unique personality and tone a brand uses to connect across ads, emails, social media, and more. It’s not just what they say, but how they say it, and it makes a huge impact.
A clear, consistent voice helps a brand stand out in a crowded market. With so many businesses offering similar products, the way you communicate can be what sets you apart. Whether your tone is bold, quirky, friendly, or professional, a unique voice makes you more memorable — and more likely to build loyal fans.
Consistency matters too. When your brand sounds the same across every channel, it builds trust. People know what to expect, and that familiarity makes them feel more comfortable.
Most importantly, a great brand voice makes your business feel human. It turns a company into a relatable personality people actually want to engage with. In a world full of generic messaging, an authentic, friendly tone can be your greatest asset.
Bottom line? Your brand voice is your personality in the wild — and getting it right can make all the difference.
Analysis of Results
Data Driven Strategies
Facebook tracks user interaction in several different places through varies means. These include your business page, website, Instagram and through interactions with your ads. Using this data, it is possible to take a deep dive into which content, locations, webpages and many other aspects of your businesses’ online world are the most effective and which ones need improvement or removed all together. It is through this process that your ads are optimized and your ROI (return on investment) is maximized.
The analytics of your ads is how we are able to see what goals are being met and those that need further optimization. Often times, as business owners, we think we know or customers and what will appeal to them. Sometimes we are right, but how many times of you run a campaign or offer that produced less than desired results? This is where the constant use of this data and the analysis of results takes much of the guess work out of the process.
Results Oriented Strategies
Many others just use number of leads and cost per lead as their only benchmark for a successful ad. This is far from the most effective way. And it is always our goal to get the cost per lead as low as possible. We are never satisfied with leads that cost $15 to $20 or higher (unless those leads are spending serious cash).
Let’s us show you how effective your ads can be.
Reporting of Results and Data
We include you in our process. While we do make many of the decisions for you (that’s what you hire us for), you receive detailed reports about your ads and how well the different parts and audiences are working. These reports are very visual and split out much of the data in to easy-to-understand graphs and images.
No more spreadsheets of data that take hours to decipher.
Also, you retain complete access to all of your accounts and pages for the entire time. At no time are you restricted from access to your digital assets.
Facebook Ads FAQs
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Once the contract is signed and payment is made, we will through the onboarding and strategy call. After that call ads are typically running within a day or two, depending on how quickly necessary files (images, videos, etc.) are made available.
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We begin with an initial audit & goal‑setting session that also includes providing access to your ad account. This session also goes over creative development planning (copy, imagery, video). Once the ads are running, we conduct ongoing testing and optimization.
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Wired Frog provides access to constant, up-to-date reports. These provide easy to understand information about the metrics that matter. You can access these reports at any time.
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The ads they we create will follow your marketing strategy. You are in control of the messaging and what we advertise. Promotions, special sets, and other offers are all determined by you. We just get your message in front of the right people.
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The contract is month-to-month. Cancelation is 30 days notice.
If or when you decide our time working together is over, you own and retain access to all work that was done. At no time are you restricted from any part of any account that you provide access to. All of the ads that are created for you remain in your account.