Google Ads (previously known as Adwords) can be very effective, but also very confusing.

These ads work differently than Facebook Ads. Their setup is more involved and have many options that should be utilized, but are often overlooked.

Knowing how to run your own ads and not handing control over to someone else also keeps your business protected in many ways. Read here why you should never hand over control over you online assets to anyone. If it is a requirement to work with them, you probably shouldn’t.

Get The Results You Deserve!

Here’s what’s included with Facebook Ads One-on-OneTraining:

1. Account Setup and Tracking Code Installation

2. Basic ad structure at all 3 levels of setup

3. Search Ads

4. Display Ads

5. Goals for different ad purposes

6. Budgeting

7. Targeting Keywords and negative keywords

8. PPC, CPM, Auction

9. Bidding, Quality Score

10. Performance Metrics (CTR, Conversion Rate, CPC, CPA)

The training will take place over a series of one-on-one zoom calls. During these calls we will incorporate all the points listed above into creating an ad campaign with three ads and do A/B testing. When the training is complete, you should have three running ads working towards your chosen goals.